DAD'S BACKYARD

Dad’s Backyard is a playful and nostalgic outdoor lifestyle brand that celebrates the charm of suburban relaxation and hands-on weekend projects. Centered around a whimsical flamingo mascot and retro-inspired typography, the identity evokes a sense of fun, leisure, and lighthearted adventure. Whether it’s mowing the lawn, firing up the grill, or enjoying a cold drink in the sun, Dad’s Backyard encourages everyone to “Get Outside” and take pride in the simple joys of outdoor living. The brand is ideal for apparel, gear, and products that embrace the backyard lifestyle with humor and heart.